Warming Up
01) Hospitality Management
This module covers Hospitality Management.
02) Customer Relationship Management
This module covers CRM Customer Relationship Management .
0) Preparaton Class
This is the First preparation class for Main Module
MAIN MODULE
MODULE 1 : Corporate Strategy and Planning
The competitiveness of the
marketplace requires no less than a broad perspective of the internal
and external surroundings in order to determine and design the
appropriate unique differentiation of a company as it takes part in the
challenging and aggressive business world. This module provides the
students with the methods and techniques to scan the business
environment, design a strategy to remain competitive, formulate the
proper plan, execute and evaluate such plan to achieve success. In this
module, students will learn various types of strategies to achieve and
sustain growth, overcome the risky stage of saturation and avoid the
possibility of business decline.
MODULE OUTLINE
1) Managerial Accounting
This module covers costs and managerial accounting concepts that could help learners to better understand management accounting topics, research and issues from the perspective of a business manager – using extensive classroom discussions, case analysis and relevant mathematical calculations. This module is for learners who use or will use managerial and cost management accounting tools in decision making. It aims to develop the learner’s ability to understand managerial accounting problems in the real world.
2) Corporate Strategy and Planning
The competitiveness of the marketplace requires no less than a broad perspective of the internal and external surroundings in order to determine and design the appropriate unique differentiation of a company as it takes part in the challenging and aggressive business world. This module provides the students with the methods and techniques to scan the business environment, design a strategy to remain competitive, formulate the proper plan, execute and evaluate such plan to achieve success. In this module, students will learn various types of strategies to achieve and sustain growth, overcome the risky stage of saturation and avoid the possibility of business decline.
3) Strategic Marketing Management
This module introduces concepts of the marketing process from the perspective of the marketing manager and provides a framework for the analysis of marketing management problems. A key focus is to develop the planning and analytical skills necessary to manage marketing plans and strategy. Specific topics include analysis of the marketing environment, product management and development, marketing planning, marketing implementation and control, branding and brand management, pricing policies, the promotional mix, and auditing the marketing mix.
4) Human Resource Management
This module provides students with a broad understanding of the scope, key areas of focus and the evolving nature of human resource management in a rapidly evolving global business environment. Beyond the traditional functions of selection, recruitment and compensation and benefits, the module will also touch on emerging issues that will have a significant impact on human resource practice, such as corporate social responsibility, the impact of workforce diversity and globalisation as well as workplace safety and health. This module will impart knowledge and skills in managing people, handling employee relations and tackling practical issues in the workplace.
5) Organisational Behavior
This module focuses on how to manage people in the workplace. Learners develop theories for understanding people and organisations, as well as practical tools for accomplishing personal and organizational goals. Learners will learn through case studies, self-assessments, experiential exercises, readings, discussions, papers and group activities. Topics include communication patterns in the organisational setting, common barriers to management, how to equip the personnel with people skills, roles of emotional intelligence, office team dynamics and cross-cultural communications.
6) Quantitative Methods for Business Management
This module is intended to provide students with an understanding of the role that quantitative methods play in the decision-making process. It aims to let the learners appreciate and apply fundamentals of statistics and mathematics as used in business enterprises. The process of learning here involves the development of skills to gather and interpret data, analyze them and evaluate for decision-making in the various aspects of business operations and functions.
7) Economics for Business
This module introduces the learners to microeconomics and macroeconomics theories and concepts. Major topics covered include the fundamentals of economics and the economy; the tools use to analyze and understanding the situation in the basic model; demand and supply and the market structure; role of government. Under microeconomics, topics include price and income elasticity; demand quantities, consumer’s choice; form of business structure; various market competition; factors of production. Under macroeconomics, the topics include macroeconomics and national income accounting; aggregate issues on demand and supply; money and banking; role of central bank and the monetary systems’ fiscal and monetary policies; unemployment and inflation; economic growth; and general issues on business cycle.
8) Principles of Business Law
This module provides a fundamental understanding of legal concepts and principles as they apply in organizations and business and emphasises coverage of online law and e-commerce as key parts of the legal environment. In addition, it covers social, ethical, and international issues that are important to the study, observance, and practice of business law.
9) Project Management
This module provides the students with the fundamental principles, theories and model applications of how to plan and manage projects to achieve organizational goals and objectives regardless of business or industry. It studies the underpinning knowledge of project management as well as an understanding of tools, techniques and methods to effectively initiate, plan, execute, monitor, control and close projects. It covers what it takes to be a high-performance project management team to be able to effectively communicate with and to achieve the expectations of stakeholders.
Extra Class
10) Industrial Attachment
Through a 6-month industrial attachment, this module aims to introduce learners to the various functional management areas in a business environment, which includes increasing the productivity and business efficiency of students in their areas of responsibilities.
WE : Written Examination, Asgmn: Assignment, IAL : Industrial Attachment Logbook, Frq : Frequency, Wgh : Weightage
Code Module Title Assessment Frq Wqh
MA Managerial Accounting WE 1 100%
CSP Corporate Strategy and Planning Asgmn 1 100%
SMM Strategic Marketing Management Asgmn 1 100%
HRM Human Resource Management WE 1 100%
OB Organisational Behaviour Asgmn 1 100%
QMBM Quantitative Methods for Business Management Asgmn/1/100%
EB Economics for Business WE 1 100%
PBL Principles of Business Law WE 1 100%
PM Project Management Asgmn 1 100%
IA Industrial Attachment IAL/Asgmn 1 100%
