Latihan Soal
Section A: True or False (20 marks)
Question 1 of 50
Points: 2
Businesses are engaged in commercial activities for profit only.
A) True
B) False
Question 2 of 50
Points: 2
All business produce goods and sell services.
A) True
B) False
Question 3 of 50
Points: 2
After registering a business entity, a business plan can be written to get a loan from a bank.
A) True
B) False
Question 4 of 50
Points: 2
The legal structure of a business determines the tax and liability issues of its owner.
A) True
B) False
Question 5 of 50
Points: 2
The operations of a business are the concern of both management and operation managers.
A) True
B) False
Question 6 of 50
Points: 2
Business operations refer to the day-to-day activities that businesses engage in to increase the value of the enterprise and to earn profits.
A) True
B) False
Question 7 of 50
Points: 2
The processes involved in the production of goods has a limited impact on the profitability of the organization.
A)
True
B)
False
Question 8 of 50
Points: 2
An item that has an intrinsic value but cannot generate income is still considered an asset.
A)
True
B)
False
Question 9 of 50
Points: 2
Inputs go through transformation processes to yield outputs.
A)
True
B)
False
Question 10 of 50
Points: 2
Transparency within an organization can help in lowering risk of errors but not in making informed decisions.
A) True
B) False
Question 11 of 50
Points: 2
Which of the following is TRUE about a partnership?
A) Partners have equal management rights unless an agreement has been set forth.
B) It is a business relationship between only two people who will conduct the business.
C) A Board of Directors determined the role and responsibilities of each partner.
D) The partners of the entity have limited liabilities and obligations in the business.
Question 12 of 50
Points: 2
The choice of the legal structure by a business owner should match ____.
A) the government regulations tied to commercial activities
B) the number of partners he has gathered to start the entity
C) the legal, financial and tax responsibilities he is willing to bear
D) the amount of money he has invested in the company
Question 13 of 50
Points: 2
The operations of a business ____.
A)
assign individual responsibilities so that all stakeholders understand their roles
B)
provide an overview of the organization’s activities but can evolve as the organization grows
C)
stays the same throughout the years as long as the business is involved in producing the same products
D)
is about building the right foundation from the start
Question 14 of 50
Points: 2
A supply chain involves ____.
A) logistics and technology companies who oversee the transport of raw materials and finished merchandises
B) only the movement of raw materials and finished merchandises
C) all the businesses and individuals who contributed towards creating a product, from raw materials to finished merchandises
D) a specialised field of services with shipping, warehousing, courier services, road and rail transportation as well as air freight
Question 15 of 50
Points: 2
Operations management is applicable _____.
A) mostly to the manufacturing sector
B) to manufacturing and service sectors
C) mostly to the service sector
D) to services exclusively
Question 16 of 50
Points: 2
Which of the following is NOT true?
A)
Technology is a given factor in supply chain businesses
B)
Social responsibility among supply chain stakeholders is insignificant except when profits are affected.
C)
Companies need to establish strategic collaboration among the different stakeholders in their supply chain, as well as maintain appropriate control to minimise risks
D)
Companies work separately for their own objectives as synergistic relationships seldom happen.
Question 17 of 50
Points: 2
Which of the following is NOT an objective of operations management?
A)
Customer satisfaction
B)
Employee punishment
C)
Profitability
D)
Timeliness
Question 18 of 50
Points: 2
Which of the following does NOT belong to logistics operations?
A)
Order fulfillment
B)
Transformation processes
C)
Inventory management
D)
Warehousing
Question 19 of 50
Points: 2
Supply chain businesses need to constantly adapt and evolve due to ____.
A)
fewer brick-and-mortar stores still in business
B)
increase in e-commerce activities
C)
increase in consumer demand for technology and IT devices
D)
changing consumer attitudes and demands
Question 20 of 50
Points: 2
During the Covid-19 pandemic, worldwide lockdown measures caused a sharp increase in e-Commerce sales. Which of the following repercussions on logistics is TRUE?
A) Digital solutions that enhance the traditional supply chain becomes optional.
B) An unexpected substantial demand in shipping led to a price spike in freight rates.
C) The demand for port docking increases but has little impact on the profitability of logistics companies.
D) Forecasting of logistics needed by retailers and consumers become easier.
Question 21 of 50
Points: 2
Which of the following is NOT an input in a production system?
A)
Competition
B)
Raw materials
C)
Money
D)
Men
Question 22 of 50
Points: 2
Operating activities are activities ____.
A)
that the management provide in coaching and mentoring their staff, especially at the senior level
B)
that maximise the production processes only
C)
such as the producing and selling of merchandise, administrative and maintenance duties, and the generating of income
D)
that involve only the manufacturing of products for sale
Question 23 of 50
Points: 2
In order to maximize outputs and profitability, ____.
A)
capital must be maximized
B)
resources must remain constant
C)
inputs must be reduced
D)
efficiency must be increased
Question 24 of 50
Points: 2
If you were going to start a retail business, which of the following factors should be given priority when planning for a physical facility?
Location
Parking lots
Size
Cost of rental
Availability of equipment
A) 1 and 4
B) 2, 3 and 4
C) 1, 3 and 4
D) 4 and 5
Question 25 of 50
Points: 2
In hiring of employees, a lean business should ____.
A) hire part-time and “as needed” staff
B) hire only part-time staff for key functions
C) hire only a very small number of people in key functions
D) hire people only in the key functions, and use part-time and “as needed” staff for other positions
Question 26 of 50
Points: 2
Intellectual property or IP refers to ____.
A) rights associated with inventions and trade, as well as the measures to protect them
B) rights related to inventions, trade secrets, creative works along with trademarks, copyrights, etc
C) measures to protect patents, trademarks and copyright materials, etc
D) any material with confidential information about a company or business
Question 27 of 50
Points: 2
What is the MAIN reason for every business to have paperwork as an essential operation activity?
A)
To keep as prove of business activities
B)
To serve as legal documents of the value of the business
C)
To present as evidence to management
D)
To track and document business activities
Question 28 of 50
Points: 2
An income statement ____.
A)
mirrors the balances of a business
B)
provides the cash flow status of a business
C)
presents the financial condition of a business as of any given date
D)
tracks the profitability of a business
Question 29 of 50
Points: 2
Which of the following steps is most crucial to the daily operations of any business, whether in the production or provision of goods and services or both?
A)
Establishing an inventory control procedure
B)
Establishing an effective billing and payment collection procedures
C)
Establishing the manpower requirements for production and logistics
D)
Establishing a process to monitor the quality of product, production and management of inventory
Question 30 of 50
Points: 2
A supply chain is comprised of ____.
A) companies and specialists who oversee the retail of merchandise
B) the movement of inbound materials and outbound goods
C) consumer trends towards digital retail
D) all the businesses and individual contributors involved in creating a product, from raw materials to finished merchandise
Question 31 of 50
Points: 2
Which of the following factors could have made it more complicated for supply chain providers in the global economic environment?
A) An increase in the number of products created
B) A sudden spike in the number of consumers making online purchases
C) Increase in competition from new players
D) Difficulty in forecasting demand
Question 32 of 50
Points: 2
Which of the following would be the most likely reasons that have led to materials scarcity?
A) A rise in the price of raw materials due to huge demand
B) Shortage of raw materials coupled with delays in shipment
C) An increase in the number of sellers for certain items
D) More manufacturers are making the same items
Question 33 of 50
Points: 2
Supply chain barriers to trade can result in all the following except ____.
A) an increased demand for goods internationally
B) unpredictable business delays
C) added operating costs and increased capital expenditure
D) a reduction in the volume of trade activities
Question 34 of 50
Points: 2
The functions of warehousing in logistics operations does NOT include _____.
A) shipping of merchandise to customers
B) the safety and security of the stored goods
C) the storage of the physical goods and inventory control
D) track items from the point they arrive at the warehousing facility to the time they leave for fulfilment
Question 35 of 50
Points: 2
Another term for stock control is ____.
A)
inventory management
B)
inventory control
C)
logistics management
D)
logistics operations
Question 36 of 50
Points: 2
Stock control systems can boost efficiency because ____.
A)
there is no need for workers to look for products
B)
satisfied customers encourage retention
C)
the system will alert when stock levels run low
D)
reliable tracking can increase the number of orders by customers
Question 37 of 50
Points: 2
Which of the following statements about quality control is NOT true?
A)
Quality control processes apply across all types of businesses.
B)
Quality control does not ensure the continual and consistent measure of results.
C)
Quality control processes enable businesses to monitor operations for efficiency.
D)
Quality control allows companies to set the quality standard that they choose to adhere to.
Question 38 of 50
Points: 2
Job production is suited to the manufacture of _____.
A)
handmade items like clothing and shoes
B)
seasonal items like Christmas toys
C)
high-value items like car parts and engines
D)
consumer goods like towels and mugs
Question 39 of 50
Points: 2
Flow production is _____.
A)
inherently flexible, enabling large volume of products to be produced quickly
B)
capital intensive as it requires a high proportion of machinery in relation to workers
C)
the manufacture of individual “one-off” or unique items made to customer specifications
D)
ideal for small production runs and seasonal items
Question 40 of 50
Points: 2
Transformation processes ____.
A)
markets custom-made products to reap profits
B)
changes the physical characteristics of materials, in purpose or form of information
C)
are responsible for rostering teams of workers to carry out specific tasks
D)
anticipates future demand so that production can be continuous
Question 41 of 50
Points: 2
Logistics Operations
Yarn Mart Ltd. is the country’s largest manufacturer of spun yarn with a well-established market. Yarn Mart has a reputation for good quality products and service. Their marketing department noticed the potential of global demand, which is on the rise. Hence, the company decided to expand its capabilities to cater for the export market.
The Marketing and Materials departments formed a committee to study the global logistics possibilities. After an extensive study, the team found that global logistics is similar to the domestic logistic processes. A report was put forth, highlighting the similarities.
The logistics framework of linking supply sources, plants, warehouses and customers is the same.
Both involve managing the movement and storage of products.
Information is critical to the effective provision of customer service, management of inventory, vendor product and cost control.
The functions of inventory management, warehousing, order processing, carrier selection, procurement, and vendor payment are required for both.
Compliance with the safety regulations in transportation.
As Yarn Mart has been working with a reliable logistics partner for their local business, they decided to evaluate the capabilities of their existing transporter to see if they could use the same provider for overseas delivery. After serious considerations, Yarn Mart signed a contract with the logistics company to complete the deal. In addition, they engaged a customs house agent (CHA) to look after the shipment of items.
Within the first two months, the company clinched 15 new overseas customers and the export value reached USD 250,000 per month by the end of the first half of the year. Based on this response, the export volumes were expected to grow to an estimated USD 400,000 per month by the end of the year. When a business review was done at the end of the year, Yarn Mart found that export volumes was much lower than it had predicted. In fact, demand had plunged to
USD 120,000.
The Managing Committee called for an emergency meeting, and the Export Manager, Mr Ganesh, was tasked to identify the reasons for the decline. Mr Ganesh decided to visit the customers to get first-hand information and feedback. The feedback on the quality and price of the products were good, but the customers were unhappy with the logistic services. They have encountered several delays in shipment, frequent changes in shipping schedules, improper documentation, improper identifications, wrong package sizes, losses from to damages, etc.
Upon his return to the office, Mr Ganesh checked the production and dispatch schedules. Internally, the processes were in order. Then he studied the logistics systems and found that the external shipping partner has been having high turnover of manpower; operation costs were high and there was a lack of proper coordination in shipment. These led to constant glitches, but the issues were not picked up and rectified in time.
(Adapted from source: https://www.scdl.net/downloads/samplecsopr.pdf)
41. Yarn Mart is a (manufacturer / customer-service provider / retailer / logistics provider) of quality spun yarn. ____
Question 42 of 50
Points: 2
Logistics Operations
Yarn Mart Ltd. is the country’s largest manufacturer of spun yarn with a well-established market. Yarn Mart has a reputation for good quality products and service. Their marketing department noticed the potential of global demand, which is on the rise. Hence, the company decided to expand its capabilities to cater for the export market.
The Marketing and Materials departments formed a committee to study the global logistics possibilities. After an extensive study, the team found that global logistics is similar to the domestic logistic processes. A report was put forth, highlighting the similarities.
The logistics framework of linking supply sources, plants, warehouses and customers is the same.
Both involve managing the movement and storage of products.
Information is critical to the effective provision of customer service, management of inventory, vendor product and cost control.
The functions of inventory management, warehousing, order processing, carrier selection, procurement, and vendor payment are required for both.
Compliance with the safety regulations in transportation.
As Yarn Mart has been working with a reliable logistics partner for their local business, they decided to evaluate the capabilities of their existing transporter to see if they could use the same provider for overseas delivery. After serious considerations, Yarn Mart signed a contract with the logistics company to complete the deal. In addition, they engaged a customs house agent (CHA) to look after the shipment of items.
Within the first two months, the company clinched 15 new overseas customers and the export value reached USD 250,000 per month by the end of the first half of the year. Based on this response, the export volumes were expected to grow to an estimated USD 400,000 per month by the end of the year. When a business review was done at the end of the year, Yarn Mart found that export volumes was much lower than it had predicted. In fact, demand had plunged to
USD 120,000.
The Managing Committee called for an emergency meeting, and the Export Manager, Mr Ganesh, was tasked to identify the reasons for the decline. Mr Ganesh decided to visit the customers to get first-hand information and feedback. The feedback on the quality and price of the products were good, but the customers were unhappy with the logistic services. They have encountered several delays in shipment, frequent changes in shipping schedules, improper documentation, improper identifications, wrong package sizes, losses from to damages, etc.
Upon his return to the office, Mr Ganesh checked the production and dispatch schedules. Internally, the processes were in order. Then he studied the logistics systems and found that the external shipping partner has been having high turnover of manpower; operation costs were high and there was a lack of proper coordination in shipment. These led to constant glitches, but the issues were not picked up and rectified in time.
(Adapted from source: https://www.scdl.net/downloads/samplecsopr.pdf)
42. In terms of logistics, Yarn Mart has to manage the movement of (customers / inventory / vendors / orders). ____
Question 43 of 50
Points: 2
Logistics Operations
Yarn Mart Ltd. is the country’s largest manufacturer of spun yarn with a well-established market. Yarn Mart has a reputation for good quality products and service. Their marketing department noticed the potential of global demand, which is on the rise. Hence, the company decided to expand its capabilities to cater for the export market.
The Marketing and Materials departments formed a committee to study the global logistics possibilities. After an extensive study, the team found that global logistics is similar to the domestic logistic processes. A report was put forth, highlighting the similarities.
The logistics framework of linking supply sources, plants, warehouses and customers is the same.
Both involve managing the movement and storage of products.
Information is critical to the effective provision of customer service, management of inventory, vendor product and cost control.
The functions of inventory management, warehousing, order processing, carrier selection, procurement, and vendor payment are required for both.
Compliance with the safety regulations in transportation.
As Yarn Mart has been working with a reliable logistics partner for their local business, they decided to evaluate the capabilities of their existing transporter to see if they could use the same provider for overseas delivery. After serious considerations, Yarn Mart signed a contract with the logistics company to complete the deal. In addition, they engaged a customs house agent (CHA) to look after the shipment of items.
Within the first two months, the company clinched 15 new overseas customers and the export value reached USD 250,000 per month by the end of the first half of the year. Based on this response, the export volumes were expected to grow to an estimated USD 400,000 per month by the end of the year. When a business review was done at the end of the year, Yarn Mart found that export volumes was much lower than it had predicted. In fact, demand had plunged to
USD 120,000.
The Managing Committee called for an emergency meeting, and the Export Manager, Mr Ganesh, was tasked to identify the reasons for the decline. Mr Ganesh decided to visit the customers to get first-hand information and feedback. The feedback on the quality and price of the products were good, but the customers were unhappy with the logistic services. They have encountered several delays in shipment, frequent changes in shipping schedules, improper documentation, improper identifications, wrong package sizes, losses from to damages, etc.
Upon his return to the office, Mr Ganesh checked the production and dispatch schedules. Internally, the processes were in order. Then he studied the logistics systems and found that the external shipping partner has been having high turnover of manpower; operation costs were high and there was a lack of proper coordination in shipment. These led to constant glitches, but the issues were not picked up and rectified in time.
(Adapted from source: https://www.scdl.net/downloads/samplecsopr.pdf)
43. The total expected value for the first year in the overseas business was USD (12,000 / 400,000 / 250,000 / 650,000). ____
Question 44 of 50
Points: 2
Logistics Operations
Yarn Mart Ltd. is the country’s largest manufacturer of spun yarn with a well-established market. Yarn Mart has a reputation for good quality products and service. Their marketing department noticed the potential of global demand, which is on the rise. Hence, the company decided to expand its capabilities to cater for the export market.
The Marketing and Materials departments formed a committee to study the global logistics possibilities. After an extensive study, the team found that global logistics is similar to the domestic logistic processes. A report was put forth, highlighting the similarities.
The logistics framework of linking supply sources, plants, warehouses and customers is the same.
Both involve managing the movement and storage of products.
Information is critical to the effective provision of customer service, management of inventory, vendor product and cost control.
The functions of inventory management, warehousing, order processing, carrier selection, procurement, and vendor payment are required for both.
Compliance with the safety regulations in transportation.
As Yarn Mart has been working with a reliable logistics partner for their local business, they decided to evaluate the capabilities of their existing transporter to see if they could use the same provider for overseas delivery. After serious considerations, Yarn Mart signed a contract with the logistics company to complete the deal. In addition, they engaged a customs house agent (CHA) to look after the shipment of items.
Within the first two months, the company clinched 15 new overseas customers and the export value reached USD 250,000 per month by the end of the first half of the year. Based on this response, the export volumes were expected to grow to an estimated USD 400,000 per month by the end of the year. When a business review was done at the end of the year, Yarn Mart found that export volumes was much lower than it had predicted. In fact, demand had plunged to
USD 120,000.
The Managing Committee called for an emergency meeting, and the Export Manager, Mr Ganesh, was tasked to identify the reasons for the decline. Mr Ganesh decided to visit the customers to get first-hand information and feedback. The feedback on the quality and price of the products were good, but the customers were unhappy with the logistic services. They have encountered several delays in shipment, frequent changes in shipping schedules, improper documentation, improper identifications, wrong package sizes, losses from to damages, etc.
Upon his return to the office, Mr Ganesh checked the production and dispatch schedules. Internally, the processes were in order. Then he studied the logistics systems and found that the external shipping partner has been having high turnover of manpower; operation costs were high and there was a lack of proper coordination in shipment. These led to constant glitches, but the issues were not picked up and rectified in time.
(Adapted from source: https://www.scdl.net/downloads/samplecsopr.pdf)
44. Customers’ feedback showed that the issue was in the (quality / price / customer service / logistics). ____
Question 45 of 50
Points: 2
Logistics Operations
Yarn Mart Ltd. is the country’s largest manufacturer of spun yarn with a well-established market. Yarn Mart has a reputation for good quality products and service. Their marketing department noticed the potential of global demand, which is on the rise. Hence, the company decided to expand its capabilities to cater for the export market.
The Marketing and Materials departments formed a committee to study the global logistics possibilities. After an extensive study, the team found that global logistics is similar to the domestic logistic processes. A report was put forth, highlighting the similarities.
The logistics framework of linking supply sources, plants, warehouses and customers is the same.
Both involve managing the movement and storage of products.
Information is critical to the effective provision of customer service, management of inventory, vendor product and cost control.
The functions of inventory management, warehousing, order processing, carrier selection, procurement, and vendor payment are required for both.
Compliance with the safety regulations in transportation.
As Yarn Mart has been working with a reliable logistics partner for their local business, they decided to evaluate the capabilities of their existing transporter to see if they could use the same provider for overseas delivery. After serious considerations, Yarn Mart signed a contract with the logistics company to complete the deal. In addition, they engaged a customs house agent (CHA) to look after the shipment of items.
Within the first two months, the company clinched 15 new overseas customers and the export value reached USD 250,000 per month by the end of the first half of the year. Based on this response, the export volumes were expected to grow to an estimated USD 400,000 per month by the end of the year. When a business review was done at the end of the year, Yarn Mart found that export volumes was much lower than it had predicted. In fact, demand had plunged to
USD 120,000.
The Managing Committee called for an emergency meeting, and the Export Manager, Mr Ganesh, was tasked to identify the reasons for the decline. Mr Ganesh decided to visit the customers to get first-hand information and feedback. The feedback on the quality and price of the products were good, but the customers were unhappy with the logistic services. They have encountered several delays in shipment, frequent changes in shipping schedules, improper documentation, improper identifications, wrong package sizes, losses from to damages, etc.
Upon his return to the office, Mr Ganesh checked the production and dispatch schedules. Internally, the processes were in order. Then he studied the logistics systems and found that the external shipping partner has been having high turnover of manpower; operation costs were high and there was a lack of proper coordination in shipment. These led to constant glitches, but the issues were not picked up and rectified in time.
(Adapted from source: https://www.scdl.net/downloads/samplecsopr.pdf)
45. The most critical aspect that led to the shipment glitches is the (costs / manpower / coordination / logistics system). ____
Question 46 of 50
Points: 2
ii. Case Study (10 marks)
Read the two extracts on how great business management decisions led to exceptional gains that sustained the respective businesses. Then answer the questions that follow.
Extract 1
Apple’s Name Change
At first glance, Apple’s 2008 name change may not seem like a big deal. After all, the company simply went from Apple Computer to Apple. But the choice to drop “Computer” from their name has helped Apple change its brand identity from a company that made desktops and laptops to a company that’s a pioneer in interactive technology. Now, Apple is known for everything from the iPhone to its lucrative online music store, iTunes. The company’s business model has followed suit. From 2007 to 2013, computers went from 42% of Apple’s revenues to just 13%, even as overall profits grew.
Extract 2
USA Today’s Strategic Overhaul
As more and more people have logged onto the internet, demand for traditional newspapers have plummeted. In fact, between 2010 and 2015, the amount of time the average American spent with a newspaper declined 31%, which was more than the decline seen in any other traditional media (conversely, time on the internet increased 105% during the same time frame). USA Today, however, saw the future in time to devise a plan. As other newspapers struggled to hold onto their traditional business model, USA Today quickly moved to pour resources into the company’s website, strike new circulation deals, and share content across platforms to ensure wider exposure. As a result, the paper remains an important part of American media.
(Source: https://www.waldenu.edu/online-bachelors-programs/bs-in-business-administration/resource/five-great-case-studies-in-business-management)
46. According Extract 1, Apple changed its ____.
A)
music stores
B)
brand identity
C)
desktops and laptops
D)
products
Question 47 of 50
Points: 2
Extract 1
Apple’s Name Change
At first glance, Apple’s 2008 name change may not seem like a big deal. After all, the company simply went from Apple Computer to Apple. But the choice to drop “Computer” from their name has helped Apple change its brand identity from a company that made desktops and laptops to a company that’s a pioneer in interactive technology. Now, Apple is known for everything from the iPhone to its lucrative online music store, iTunes. The company’s business model has followed suit. From 2007 to 2013, computers went from 42% of Apple’s revenues to just 13%, even as overall profits grew.
Extract 2
USA Today’s Strategic Overhaul
As more and more people have logged onto the internet, demand for traditional newspapers have plummeted. In fact, between 2010 and 2015, the amount of time the average American spent with a newspaper declined 31%, which was more than the decline seen in any other traditional media (conversely, time on the internet increased 105% during the same time frame). USA Today, however, saw the future in time to devise a plan. As other newspapers struggled to hold onto their traditional business model, USA Today quickly moved to pour resources into the company’s website, strike new circulation deals, and share content across platforms to ensure wider exposure. As a result, the paper remains an important part of American media.
(Source: https://www.waldenu.edu/online-bachelors-programs/bs-in-business-administration/resource/five-great-case-studies-in-business-management)
47. Which of the following industries is Apple classified in?
A)
Manufacturer
B)
Retailer
C)
Service provider
D)
All the above.
Question 48 of 50
Points: 2
Extract 1
Apple’s Name Change
At first glance, Apple’s 2008 name change may not seem like a big deal. After all, the company simply went from Apple Computer to Apple. But the choice to drop “Computer” from their name has helped Apple change its brand identity from a company that made desktops and laptops to a company that’s a pioneer in interactive technology. Now, Apple is known for everything from the iPhone to its lucrative online music store, iTunes. The company’s business model has followed suit. From 2007 to 2013, computers went from 42% of Apple’s revenues to just 13%, even as overall profits grew.
Extract 2
USA Today’s Strategic Overhaul
As more and more people have logged onto the internet, demand for traditional newspapers have plummeted. In fact, between 2010 and 2015, the amount of time the average American spent with a newspaper declined 31%, which was more than the decline seen in any other traditional media (conversely, time on the internet increased 105% during the same time frame). USA Today, however, saw the future in time to devise a plan. As other newspapers struggled to hold onto their traditional business model, USA Today quickly moved to pour resources into the company’s website, strike new circulation deals, and share content across platforms to ensure wider exposure. As a result, the paper remains an important part of American media.
(Source: https://www.waldenu.edu/online-bachelors-programs/bs-in-business-administration/resource/five-great-case-studies-in-business-management)
48. What else changed at Apple in view of the plunge in the sales of computers?
A)
The computers
B)
Their business model
C)
Their pioneer status in interactive technology
D)
The online music store
Question 49 of 50
Points: 2
Extract 1
Apple’s Name Change
At first glance, Apple’s 2008 name change may not seem like a big deal. After all, the company simply went from Apple Computer to Apple. But the choice to drop “Computer” from their name has helped Apple change its brand identity from a company that made desktops and laptops to a company that’s a pioneer in interactive technology. Now, Apple is known for everything from the iPhone to its lucrative online music store, iTunes. The company’s business model has followed suit. From 2007 to 2013, computers went from 42% of Apple’s revenues to just 13%, even as overall profits grew.
Extract 2
USA Today’s Strategic Overhaul
As more and more people have logged onto the internet, demand for traditional newspapers have plummeted. In fact, between 2010 and 2015, the amount of time the average American spent with a newspaper declined 31%, which was more than the decline seen in any other traditional media (conversely, time on the internet increased 105% during the same time frame). USA Today, however, saw the future in time to devise a plan. As other newspapers struggled to hold onto their traditional business model, USA Today quickly moved to pour resources into the company’s website, strike new circulation deals, and share content across platforms to ensure wider exposure. As a result, the paper remains an important part of American media.
(Source: https://www.waldenu.edu/online-bachelors-programs/bs-in-business-administration/resource/five-great-case-studies-in-business-management)
49. According to the Extract 2, USA Today ____.
A)
made a bold move to shift from physical newspapers to online content circulation
B)
maintained the demand for the newspaper among Americans between 2010 and 2015
C)
was able to hold onto their traditional business
D)
did not manage to keep the newspaper in circulation due to the change in trend
Question 50 of 50
Points: 2
Extract 1
Apple’s Name Change
At first glance, Apple’s 2008 name change may not seem like a big deal. After all, the company simply went from Apple Computer to Apple. But the choice to drop “Computer” from their name has helped Apple change its brand identity from a company that made desktops and laptops to a company that’s a pioneer in interactive technology. Now, Apple is known for everything from the iPhone to its lucrative online music store, iTunes. The company’s business model has followed suit. From 2007 to 2013, computers went from 42% of Apple’s revenues to just 13%, even as overall profits grew.
Extract 2
USA Today’s Strategic Overhaul
As more and more people have logged onto the internet, demand for traditional newspapers have plummeted. In fact, between 2010 and 2015, the amount of time the average American spent with a newspaper declined 31%, which was more than the decline seen in any other traditional media (conversely, time on the internet increased 105% during the same time frame). USA Today, however, saw the future in time to devise a plan. As other newspapers struggled to hold onto their traditional business model, USA Today quickly moved to pour resources into the company’s website, strike new circulation deals, and share content across platforms to ensure wider exposure. As a result, the paper remains an important part of American media.
(Source: https://www.waldenu.edu/online-bachelors-programs/bs-in-business-administration/resource/five-great-case-studies-in-business-management)
50. Conversely, as Americans spent more time on the internet, ____.
A)
more content was shared across the digital platforms
B)
demand for the USA Today newspaper increased
C)
decline was seen in any other traditional media
D)
traditional media saw a better future for themselves
Nomer 1 FALSE (B) nOMER 2 tRUE (a) Nomer 3 True (A) Nomer 4 True (A)
Nomer 5 True (A) Nomer 6 True (A)
Nomer 7 False (B) Nomer 8 True (A) Nomer 9 True (A) Nomer 10 True (A)
JAWABAN NO.11 A 12 C 13 B 14 C 15 B
16 D 17 A 18 B 19 A 20.D
21 A 22 C 23 D 24 C 25 D
26 C 27 D 28 D 29 D 30 D
JAWABAN 41: manufacturer
JAWABAN 42: orders
JAWABAN 43 : 400.000
JAWABAN 44 : logistic
JAWABAN 45 : Coordination
JAWABAN 46 : Brand Identity
JAWABAN 46 (B): Brand Identity 47 (D)
JAWABAN 48 (B)
JAWABAN 49 (A)
JAWABAN 50 (D)
